Bojangles: Brand Storytelling at Scale
Challenge
Bojangles knew it was time to evolve its in‑store experience. While the brand had a clear point of view and a strong marketing story, consistently and meaningfully translating that story into the physical restaurant environment was complex. Multiple stakeholders recognized the need for change, but aligning on a cohesive vision and determining how to bring it to life at scale remained a challenge.
The goal was not just to refresh décor, but to elevate the overall experience, strengthen brand storytelling, and create an environment that felt warmer, more inviting, and unmistakably Bojangles.
Solution
From the start, Imagine partnered closely with Bojangles to understand their objectives and the underlying needs shaping the project. Strong alignment and a shared vision meant that early creative concepts resonated immediately, with most ideas carrying through from initial presentation to final execution.
Working within existing architectural guidelines, Imagine refined and value‑engineered key elements to ensure feasibility and efficiency. Utilizing all four locations, the team completed the vision by layering in décor, signage, and complementary design components to create a cohesive, scalable in‑store package.
Imagine supported a rapid, multi‑location rollout, managing creative, production, and execution details to ensure quality and consistency as the program expanded.
Results
The transformation quickly demonstrated its value.
Our recent expansions into markets have been met with tremendous enthusiasm, and we are confident that the community will embrace our delicious offerings with the same excitement.”
Beyond the physical updates, the project delivered a deeper outcome: alignment. By connecting strategy, creativity, and execution, Imagine helped Bojangles move from knowing change was needed to confidently activating a refreshed brand experience—one that scales, resonates, and positions the brand for continued growth.
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