7-Eleven: Sustainable Shelf Tags
Challenge
As part of its long‑term commitment to environmental stewardship and operational efficiency, 7‑Eleven initiated a comprehensive evaluation of all period kit elements to identify opportunities that could both support corporate sustainability goals and reduce production costs.
With millions of individual components produced every campaign, even small improvements could yield significant enterprise‑wide impact. 7‑Eleven sought a partner capable of analyzing materials, engineering options, and manufacturing workflows at scale without compromising the durability or functionality required in fast‑moving retail environments.
Solution
Leveraging Imagine’s deep expertise in retail kit engineering, material science, and large‑scale manufacturing, our team conducted a comprehensive review of one of 7‑Eleven’s existing period kits. We focused on identifying high‑volume components with clear opportunities for improvement in sustainability, cost, and performance.
One of the most significant opportunities emerged within the shelf tag system. Each period kit contains hundreds of individual shelf tags, amounting to nearly 3.4 million pieces per campaign. After analyzing the current material composition, lifecycle characteristics, and production economics, our experts recommended transitioning from the existing substrate to rPETG—a recycled, fully recyclable material that aligns directly with 7‑Eleven’s sustainability roadmap.
The adoption of rPETG provided:
- Equivalent or improved durability in-store
- Lower environmental impact
- A more circular material footprint
- Production efficiencies made possible through Imagine’s optimized workflows and robust sourcing capabilities
Because Imagine manages one of the industry’s most advanced and vertically integrated production networks, we were able to validate performance, ensure supply availability, and model cost impacts rapidly—giving 7‑Eleven the confidence to adopt the new material at scale.
Results
The strategic material transition and kit review yielded immediate and measurable benefits:
- $400,000 in annual cost savings driven by the shift to rPETG
- 20.4 million pieces annually now produced with a more sustainable material, materially advancing 7‑Eleven’s environmental goals
- Zero loss of functionality due to Imagine’s rigorous testing, engineering oversight, and quality assurance processes
Beyond this initial success, Imagine’s partnership with 7‑Eleven continues to expand. Our team is actively conducting additional kit audits, exploring more sustainable substrates, and identifying further production efficiencies across the entire 2025 program cycle. By combining technical expertise, material innovation, and large‑scale execution, Imagine is helping 7‑Eleven accelerate its sustainability initiatives while reducing cost and operational complexity.
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